Vanguard™ 810cc Engine Launch Receives Praise from Multiple Marketing Associations

MILWAUKEE (May 19, 2014) – Briggs & Stratton Commercial Power received multiple marketing awards for the launch of its 810cc Vanguard™ engine line in the fall of 2013 to the commercial landscape industry.

The Vanguard 810cc engine launch won an Excellence Award from the Business Marketing Association of Milwaukee in the Public Relations Campaign category. In the American Marketing Association Lincoln (Neb.) Prism Awards, the engine launch received Merit Awards in both the Integrated PR and Marketing Communications and the Corporate Identity/Logo categories. It received a Prism Award — the top prize — in the Product Launch Campaign category.

“We knew from the beginning that we had a very special product to offer commercial landscapers and zero-turn OEMs in particular,” said Dan Roche, marketing manager for Briggs & Stratton Commercial Power. “To receive third-party accolades from these professional organizations for the way in which we choose to bring the 810 engine line to market reaffirms our approach.”

Launched last fall, the new models have the optimum 810cc of displacement for higher torque to take on the heavy workloads common in commercial mowing settings. This meets a growing landscape industry demand for higher displacement engines and hence, higher-productivity mowers, according to Roche.

A new logo design, launch video, print and digital ads, editor event and media kit were all integrated as part of the product launch.

About Briggs & Stratton Commercial Power
Briggs & Stratton^® Commercial Power is a leading provider of commercial power solutions. The Vanguard engine family is the company’s premier line of engines and includes single-cylinder engines from 5.5 to 15 gross horsepower¹, Vanguard V-Twin engines from 13 to 23 gross horsepower¹ (horizontal) and 13 to 26 gross horsepower¹(vertical), and Vanguard air-cooled V-Twin BIG BLOCK engines from 25 to 35 gross horsepower¹ (horizontal) and 28 to 36 gross horsepower¹ (vertical).

¹All power levels are stated gross horsepower at 3600 RPM per SAE J1940 as rated by Briggs & Stratton.